Onitsuka Tiger

Onitsuka Tiger at CROSSOVER

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka) in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body."

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