Vans and the Van Gogh Museum proudly partner to present an artfully designed collection utilizing Van Gogh masterpieces across iconic Vans Classics and premium apparel silhouettes, available worldwide August 3. The Van Gogh Museum will dedicate a portion of its profits from this project to the preservation of Vincent van Gogh’s legacy and collection of art; keeping it accessible for future generations.
Vincent van Gogh is arguably one of the most famous and influential post-impressionist painters in the history of western art. Van Gogh is most noted for his work that evokes beauty, emotion and color bringing his personal expression to life through his art. With over 2,100 pieces of artwork produced from his decade long career, Vans worked closely with the Van Gogh Museum team to select four main bodies of work that speaks to the creative ethos of Vans’ design as well as personal moments from the artist familial history. Skull, Almond Blossom, Sunflowers and Van Gogh’s self-portrait are celebrated through an extensive Vans collection, showcasing some of Van Gogh’s most revered artwork in a new way.
The collection showcases the evolution of Van Gogh’s painting style with his self-portrait where he captures himself using bright, unblended colors and a new technique of pairing complimentary colors to create depth and intensity. Van Gogh’s self-portrait can be found wrapped atop the Authentic.
The final round-up of designs includes an ode to Van Gogh’s drawing titled Old Vineyard with Peasant Woman which is delicately printed across the Old Skool and a special Classic Slip-On that features excerpts from handwritten letters from Vincent to his brother, Theo. Vans designers pulled excerpts and illustrations from some of the 700 letters that were sent to Theo and have wrapped them across the Classic Slip-On model.
Each model from the Vans x Van Gogh Museum collection footwear collection is finished with custom footbed art that mimics Van Gogh’s memorable brush strokes with the Van Gogh Museum and Vans logo lock-up. Each piece from the collection will also include a special hangtag that highlight historical facts behind each piece of Vincent Van Gogh’s art.
The Vans x Van Gogh Museum Collection will be launching Aug 3rd 2018 at CROSSOVER Tebrau City and Mid Valley store.
(sourced by Vans)