adidas UltraBOOST x Parley for the Oceans
Posted on April 20 2018
As part of its long-standing partnership with environmental collaboration network,
Parley for the Oceans, adidas Running and FC Barcelona goalkeeper Marcter Stegen have revealed a limited release UltraBOOST Parley
silhouette to continue raising awareness for the threat of marine plastic pollution.
Inspired by the dark blues and greens of the urban harbor, the UltraBOOST Parley and UltraBOOSTX Parley silhouettes fuse performance-oriented footwear technology with progressive ecoinnovation. Demonstrating adidas’ and Parley‘s commitment to implementing Parley AIR (Avoid,Intercept, Redesign) and tackling marine plastic pollution one step at a time, every pair of the limited collection prevents approximately 11 plastic bottles from the possibility of entering the oceans.
The exclusive silhouettes feature a Primeknit upper consisting of 85% Parley Ocean PlasticTM – an eco-innovative material created from upcycled marine waste, intercepted before it has the chance to enter the ocean. In the midsole, industry-defining BOOST technology, made with sustainable materials, delivers responsive comfort and cushioning that energizes from the ground up. In the sole, Continental Rubber, made from natural materials, provides a smooth and flexible ride and advanced grip in all conditions. Injecting education and purpose, a seamlessly integrated NFC chip in the right shoe provides the wearer with exclusive learning experiences about plastic pollution which can be accessed via their phones with one simple tap. Through the mobile platform consumers are empowered to learn more about the collaboration, how to avoid plastic in their lives and how to takepart in future initiatives. Also available in a women’s-specific silhouette, the UltraBOOST X features a distinctive Adaptive Arch, a unique construction designed to adapt to the female foot.
Both of the Men's UltraBOOST and Women's UltraBOOST X is available now at CROSSOVER Mid Valley and Online.
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