FUCT POP-UP LAUNCH:
"WE ARE FUCT" Presented by CROSSOVER

CROSSOVER is bringing back the classic FUCT collection, featuring the iconic Classic Oval Parody Logo and OG Logo designs on t-shirts, caps, and zip-up hoodies.

In the 1990s, Los Angeles-based artist Erik Brunetti established FUCT (Friends U Can’t Trust), a pioneering streetwear brand embodying an anti-establishment ethos deeply rooted in youthful defiance against artistic conventions. Over the years, FUCT has emerged as a trailblazer in championing creative freedom and self-expression, staying true to its rebellious countercultural heritage.

To celebrate the release, a special setup was created at the CROSSOVER Flagship Store at The Exchange TRX. Inspired by Erik Brunetti’s personal studio, this setup showcases a collection of FUCT-related memorabilia, offering visitors a deeper insight into the brand's legacy.

To mark this moment, we hosted a Friends and Family event on August 9th (Fri). Attendees not only had the chance to appreciate the classic FUCT collection but also enjoyed live performances by local hip-hop artists Yarobin and Hiphop Decontrol.